Amsterdam’s famous red light district is currently in the midst of an artistic transformation. On June 4 the Rooms of Red Bull, a 600 square metre creative hub for musicians, artists and photographers, opened its doors in the Dutch capital.
The legendary ‘De Wallen’ area of Amsterdam, Netherlands, has a whole new look: along the famous canals of the city, the Rooms of Red Bull are giving musicians, artists and photographers 600 square metres of space to present their skills to an international audience. As the event opened on June 4, DJs, comic artists, graffiti sprayers, designers and photographers were on hand to show off their work just a few hundred meters away of the capital’s famous ‘window girls.’ Amsterdam’s oldest district has always had a reputation for appreciating all things sensual, but since June 4, the red shop windows of the Dutch capital have been attracting clients of a very different sort: the elite of the international art scene, brought together under the motto ‘Inspire–Create–Expose.’
The Rooms of Red Bull will be giving musicians, painters, designers and photographers right across the artistic spectrum the chance to display their work until the end of August. Indeed, with the artists in the Dutch capital free to produce and display whatever they want, there’s no way of knowing what will appear in the district’s famous red windows. Every Sunday the doors are thrown open to the public as the Rooms of Red Bull invite tourists and locals alike to hang their own art on the walls or take part in workshops. One thing is for sure: the Rooms offer more than enough space for everyone to express their artistic talent to the full.
Official spokesman of the Dutch capital, Edwin Oppedijk, is thrilled with the initiative: "This project presents real creativity and quality in the heart of Amsterdam," he said. And artist Dadara, who created his world-famous exhibition Guantanamo Brain in Amsterdam, is sure that the project will be a success. "The Rooms of Red Bull are a place where artists, creative people and musicians meet and are inspired to turn their dreams into reality," commented Dadara.
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