DJing has grown from being a skill simply based on entertaining people with recorded music,
to become one the modern world’s most popular and celebrated art-forms. DJs around the
globe pursue their skills and techniques with obsessive vigor, sourcing never-heard-before
works of musical genius, learning to beat-match so well that each tracks flows seamlessly into
the next and pushing the art of turntablism or scratch-Djing to the point that they can literally
re-invent a song on the spot. Yet so many spinners forget that the founding principle of Djing
has never changed: DJs are there to entertain people with recorded music, in layman’s
terms, “Rock the party with records”.
Red Bull Thre3Style is a DJ contest that promises to be a night of dance-floor mayhem. The
participants have to play a selection of at least three genres or styles of music in 15 minutes.
It doesn’t matter what genres of music are chosen so long as the DJ can make them work
together. The participating DJs are judged on their track-selection, technical skills, creativity
and most importantly their ability to bring the house down. It doesn’t matter if they know all the
Djing tricks and techniques in the book, if they can’t get the feet on the dancefloor and hands
in the air, they don’t stand a chance of winning a Red Bull Thre3Style contest. All participants
are judged by a panel of professional party starting DJs with much experience in the industry.
In previous years Red Bull Thre3Style has been an exclusively Canadian event, but in 2010
it went international and raised the bar for all international DJ competitions. The challenges
took place in ten different countries around the globe. Each country selected eight top DJs
to participate per qualifier and the winners of those battles competed in a national final to
determine who the Red Bull Thre3Style champion was for that country. Ten champions from
around the world went to compete at the final in Paris in December 2010. The winner was the
first international champion in history and they have Red Bull’s official stamp of approval that
they can rock the party like nobodies business.
What is Red Bull Thre3style?
Sarah Conard / Red Bull Photofiles

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