Red Bull Studio Auckland - Inside the Studio

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Energy, excitement, triumph, thumping bass, pounding drums,
street level grit set against soaring melodies with a touch of soul.

These are just a few of the elements that you are bound to experience

in a Just Blaze production. One of the few producers in hip-hop to

remain relatively behind the scenes yet have a flourishing career,

Just has been keeping heads nodding, dancefloors rocking, and

providing soundscapes for artists to express themselves on for over 13

years and counting.

Born in Hackensack and raised in Paterson, NJ, He developed a
love for music at such an early age, a running family half- joke is

that he was the DJ at his own first birthday party. Just was highly

influenced by his older cousin who introduced him to early 80's hip

hop culture and by 14 years old, was DJ-ing local parties and small

nightclubs in New Jersey. As he got older, inspired by greats such as

Marley Marl, The Bomb Squad, Erick Sermon, Pete Rock, Large Professor

and RZA, his interests transitioned from being a DJ to production, and

by 17 was learning his way around the Ensoniq ASR-10. He attended

Rutgers University for three years before dropping out to pursue his

dream of making records when offered a chance to intern at New York

City's Cutting Room Studios by his childhood friend, and later

manager, Neysa Camacho, an NYU student also from Paterson who'd

recently begun working at the facility. This experience was

invaluable as he was able to learn his way around studios and the art

of engineering, a major key to developing his sound and later success.

In the late 1990s, while still learning his craft and working at
the studio, a chance encounter with Mase while he was working on his

"Harlem world - The Movement" compilation album led to him producing

the project's lead single "I Really Like It", which went on to sell

500,000 copies. WIth a new inspiration instilled, Just began to push

his production work forward and landed records with Killah Priest, Big

Pun, Shabam Shadeeq, Mr. Cheeks, and a slew of underground New York

artists. As word of "the kid from The Cutting Room with dreads"

spread, his grind earned him a meeting with Roc-A-Fella records and

later, a spot on Jay-Z’s The Dynasty: Roc La Familia. His production

on this album, along with the work of Kanye West earned them both

positions as go-to producers at Roc-A-Fella Records for the remainder

of the decade. He went on to produce for many of the acts signed to

the Roc-A-Fella roster, and in 2001 he was a cornerstone of Jay-Z's

groundbreaking classic album The Blueprint, which is widely regarded

as his best work.

In 2002, Just Blaze became a household name for the production of
Cam’ron’s summer smash “Oh Boy.” Smith went on to produce for Snoop

Dogg, Notorious B.I.G., Usher, Mariah Carey, Kanye West, Christina

Aguilera, Janet Jackson, Faith Evans, P. Diddy, Talib Kweli, Busta

Rhymes, Jadakiss, Memphis Bleek, Cam’ron, Saigon, Young Gunz, Grafh,

Shawnna, Beanie Sigel, The Game, DMX, T.I., Fat Joe, Juelz Santana,

Rhymefest, Ghostface Killah, Jin, Fabolous, Freeway, Joe Budden, MF

DOOM, Kool G Rap, Rah Digga, Teriyaki Boyz, Asian actor/recording

artist Edison Chen, and big UK MC’s JME, Skepta and Klashnekoff. At

the same time, Just became a go-to guy in the video gaming world,

producing and scoring soundtracks for EA Sports NBA Street Vol 2, NBA

Live 2003 and 2004, Tiger Woods Golf, Madden, and Midway's NBA

Ballers: "The Chosen One", as well as lending production to MTV's 2005

re-release of the Korean martial-arts classic "Volcano High".

In 2003, "Public Service Announcement", Just's last minute addition to
Jay-Z's "The Black Album" cemented him as THE man to go to for hard,

in your face, classic New York hip-hop that still maintained a

mainstream appeal. Sometimes referred to as "The Hip-Hop National

Anthem" by Jay himself, it remains the hallmark record from that album

to this day. When Jay "retired" later that year, and his run at the

famed Baseline Studios was over, Just found himself with the

possibility of losing the studio he'd called home for the past 5

years. So he took the lion's share of what he'd earned over the years

and did what he calls "one of the craziest, irresponsible, yet best

things I've ever done": he bought it.

At the close of the decade, and after nearly 15 years in the
business (when most producers in the urban world have faded away),

Just has actually gone on to produce some of the biggest records of

his career. T.I.'s "Live Your Life" (featuring Rhianna), which he

produced and co-wrote was an inescapable worldwide chart-topper

throughout 2009. He immediately followed up with Maino and T-Pain's

"All the Above" (which he also co-wrote and produced) which went on to

quickly sell over 1 million copies. He then returned to his

underground hip-hop roots and went on to introduce the world to the

budding talent of indie artist Jay Electronica, when their "Exhibit C"

collaboration took the rap world by storm and quickly hit #10 on the

iTunes hip-hop charts. After receiving phone calls and requests for

meetings from every label executive imaginable, they've decided to

stay the indie route and see how far they can take things on their

own.

In recent years, Just has returned to his DJ roots, spinning all
around the world, while continuing to be highly productive in the

studio with various other projects such as scoring commercials for the

2010 Capcom release Super Street Fighter IV for Xbox and Playstation

3, remixing the infamous "A-Team" theme for Fox for the release of the

2010 movie, and helming production on four songs for Eminem's

comeback phenomenon "Recovery" (including the recently released single

and video "No Love feat. Lil' Wayne). Most recently, Just was tapped

to host and score "Master of the Mix", a Smirnoff-sponsored DJ reality

competition show airing Q4 on the BET and Centric networks, showcasing

heavyweight DJs from around the US competing for a shot at a the title

"Master of the Mix", a world tour, and a grand prize package worth

over $250,000. Amidst al of this, he still manages to hold down a

weekly Friday event at Santos Party House, NYC, one of the city's

premier nightlife venues, and has recently completed construction on a

new recording studio named Rebel Base, within New York's Stadium Red

Studios facility. While this dizzying workload would daunt the average

person, Just shows no signs of stopping anytime soon. As he puts it,

"It's all in a days work.. i'll sleep later"

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